A few years ago, people for wechat or on the level of social chat function, small game program promotion, wechat small program for many businesses also brought a new choice。Wechat mini program is a kind of application software that can be used without download and installation. The emergence of wechat mini program realizes the dream of application at your fingertips. Users only need to gently sweep or search to open the application, which is particularly convenient and fast for users to use。So, how to promoteWechat mini program发展？

While people are using wechat Pay，No installation required，ready-to-use，Use up and go;Flow saving，Save time，Save space on your phone，It does not occupy the desktop;meanwhile，Open small program to share the entrance to the circle of friends，Achieve a large amount of flow tilt，But this may be accompanied by a more stringent vetting regime，Regulate the market，Avoid malicious swiping。

Although the experience can not be completely comparable to the native APP, but the overall consideration is more than the APP, and the small program e-commerce is gradually improved, the data system around advertising settlement is increasingly mature, in order to push the small program e-commerce, wechat or will significantly improve its exposure and conversion effect。Non-alibaba e-commerce players may share the already scarce traffic dividend, which will hopefully change the shopping habits of younger users。

For small program owners，Lower development costs，They can channel more financial resources，人力，Focus on how to run a good product，Do a good job on the content itself;For the user，Compared to various apps，Wechat mini program UI and operation process will be more unified，This will also make it easier for users to use;And for the small program owner，Compared to native apps，Easier to promote，easier，It also saves money。

While wechat boasts of being "ready to go"，But for merchants，How to monetize traffic is the most important thing，So make a bold prediction，Advertising platforms may be launched，Realize traffic realization，并且，Small program wants to do the line weak connection of the entrance，Features such as "nearby mini programs" can also help offline merchants reduce customer acquisition and development costs in the short term，Therefore, small programs will be popularized from offline physical stores。

Wechat mini programThe development can also involve many aspects of content，Whether it's for users, store merchants, or development teams，In the wechat ecosystem，Whether it is a public number or a small program，Can say all，"Let a billion people see you."，In terms of traffic acquisition，Wechat team mainly in the small program forwarding, task bar, landing page advertising, nearby small programs these several aspects of hard work，The purpose is to improve the exposure and reuse rate of small programs。